Some people think that all marketing involves is just putting together an entertaining sales pitch, and then inundating the world with it until people know what is being advertised and have an irrational urge to buy it at their nearest opportunity to do so. While keeping your name and “the word” out there is a very important component of marketing, that is not all there is to the matter. If you are a marketer by trade, you know that making a steady stream of sales is the bread and butter of your business. If you don’t make the sales, you go hungry and the men come to repossess your car… and your house… and possibly your suit. Don’t lose your suit.
If you are going to make your mark on the market, you are going to have to express a lot of things in a fairly short amount of time. First off, you are going to have to explain to people how there is a benefit to what you are offering. While you obviously know the vast and wonderful benefits which your product or service posits to the world, not everybody is as wise as you are. Simply put, a lot of people have no Earthly clue how awesome what you have to offer them is, so they see no need to purchase it.
Your mission, should you choose to accept it, is to provide a demonstration to the market (as in, the people of the world) that your offering can do something really great for the people who choose to buy it. You can solve somebody’s problem, and make their life better, for only a certain amount of money and the time it takes to learn how to use it. All of the psychology and the fancy tricks in the world surrender to that simple fact. You sell by giving people what they want.