Technology has already greatly altered the manner in which people communicate. People can be reached almost instantly at any time. In the business world this level of connectivity is not only expected, it could be the difference between success and failure. Just as technology has altered the manner and expectations of business communication, the business model of communication is also evolving. _
Cell phone companies chase consumer dollars and have become a part of popular culture. The ad campaign that made fun of poor cell reception, “can you hear me now” has become phrase that has stuck in the public’s imagination. The influence of the cell phone on American life is undeniable. The way that cellular companies have made money will not be valid much longer.
Cell phone companies used to lock customers in to expensive long-term contracts. Customers were locked into companies despite poor service, and their talk time was limited by the number of minutes on the contract. Going over contracted minutes amounts meant paying pricey charges, but customers had to accept the poor treatment due to the contract.
Cell phone companies are no longer the only game in town. Prepaid cell phones are a smart way for business travelers to stay connected, while keeping their expenses low. A prepaid plan can be used to keep in touch with associates in the United States, while traveling abroad. Purchasing a prepaid plan used to carry a stigma because there was no contract.
Rather than getting locked into a contract, smart businesses and consumers can find a plan that suits their needs. Prepaid plans might have been unsophisticated in the past, but those days are over. Cell phone service does not have to include the ball and chain of a contract anymore. Thanks to prepaid cell phones, the business model of cellular communications is rapidly changing.
