Advertising your business is an investment; the return you get from advertising really depends on how creative you can be with it. The type of advertising you do for your business depends on what type of business you have. With advertising you have to think about what you want to accomplish with it, if you’re a new business this means you want to get customers, increase awareness about your business, and maybe attract some of your competitions customers. Advertising will also tell future customer what you are selling and it’s a good idea to start your business off with some sale flyers of some sort, that way the customer can see what you selling and for how much. Again depending on the type of business you have will determine you target audience will be, say you own a Candy Store and your having a sale for Valentine’s day you target will probably men who are looking for chocolate for their wife or girlfriend, kids just looking for candy, and anyone looking for candy for a special occasion. Once you know you’re demographic of your business, they you will know what needs to be done for your advertising, so that it fits their needs and yours at the same time. Where to place you advertising can be easy, they can be in the local newspaper, magazine, bulletin Boards anywhere throughout your town .It could also be as simple as leaving your business card at your local hair salon, or sending out a press release to the radio and television stations of your choice. Some state also let you advertise in the phonebook, you just might have to pay but probably well worth the money. When you advertise just be smart and pick the right path for you and your business’s future.